| Hey, Whipple, Squeeze This! A Guide to Creating Great Ads (Adweek Magazine Series) von | ||||||||||||||||||||||||||
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A great resource! • • • • • (bewertet mit 5 von 5 Punkten) I read this book a couple of years ago when I started out as a writer. Because I didn't know the first thing about copywriting at the time (other than what I learned in school) this book was a HUGE help. Especially the section where Luke discusses his award-winning concept for whiskey. That's the best advice I've taken with me: divide your ideas by thinking of every possible use for the product you're selling. You'll end up with a meaningful concept and a great headline. Maybe even an award or two. Eine Rezension von Aisling > U S of A vom 21. Juni 2000 | ||||||||||||||||||||||||||
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